Everything your practice needs. Nothing it doesn't.
Three products designed to work together. Built exclusively for independent optometry practices.
Get found by more patients.
ODpal Local handles your entire online presence, so you don't have to.
Most independent practices are invisible online.
Independent optometrists are losing new patients to PE-owned chains and online retailers, not because they're worse, but because they're harder to find.
ODpal Local fixes this, done for you.
Just one new patient per month pays for 2–3 months of ODpal Local. See pricing →
How it works
We build your website
Using your existing branding, bios, photos, and Google Business Profile data. No intake forms to fill out, no back-and-forth.
We manage your online presence
GBP updates, citations, reviews, local SEO. Handled.
We stay hands-on
Monthly reporting shows what's working. Unlike a build-it-and-forget-it agency, we're actively managing and improving your local presence every month.
A better experience for every patient.
Secure messaging, appointment scheduling, digital intake forms, and the MyVisionPal patient experience: app and web portal.
Secure messaging, built into the portal.
Patients message your practice directly through MyVisionPal, on the web or in the app. It's a dedicated, secure channel between your team and your patients.
- HIPAA-compliant secure messaging
- Patient-linked conversation history
- Available in the app and web portal
- Photo and document sharing
- Push notifications keep patients in the loop
Smarter scheduling for busy practices
Make it easy for patients to book, and easier for your staff to manage.
- Online self-scheduling
- Appointment confirmations and reminders
- Live availability updates
- Multi-provider scheduling
- Reduced no-shows
Customizable Digital Intake Forms
Create intake forms that match how your practice actually operates.
- Custom form builder
- Conditional logic
- Specialty care intakes (dry eye, myopia, contacts)
- Pre-visit and post-visit forms
- Secure patient data handling
The patient experience, branded to your practice.
MyVisionPal is what your patients see: a portal on your website and a mobile app, both connected to your practice.
Web Portal
On your ODpal Local website
A new patient books an appointment on your website and creates their MyVisionPal profile in the same step. When they come back, their portal is waiting.
- Book appointments and create a profile in one step
- Sign in to see appointments and history
- Complete intake forms before visits
- View prescriptions and order status
- Message your office securely
Mobile App
Your practice in their pocket
The same MyVisionPal experience, on the go. Patients stay connected to your practice from their phone. No browser needed.
- Book and manage appointments
- Receive reminders and confirmations
- Complete forms before visits
- Track eyewear and contact lens orders
- Securely message your office
One profile, two touchpoints. Patients get convenience, your team gets clarity.
Keep patients coming back. Automatically.
Automated recalls, engagement campaigns, and reactivation tools that drive revenue without adding work.
Automated Recalls
Recalls that convert, not just remind
- Annual exam and product-based recalls
- Multi-touch sequences with booking links
- Recall performance tracking
Engagement Campaigns
Stay connected year-round
- Scheduled email and SMS campaigns
- Educational and seasonal messaging
- Doctor-directed follow-ups
Patient Reactivation
Fill open appointments
- Benefit utilization reminders
- Contact lens reorder nudges
- Lapsed patient outreach
Engagement Analytics
Know what's working
- Recall conversion rates
- Campaign performance metrics
- Patient engagement scoring
Not sure which product is right for you?
Book a demo and we'll walk you through the platform based on your practice's needs.
Book a Demo