The independent OD playbook.
Everything we know about winning patients back from the chains, written down. No email required.
Guide
The independent OD's guide to AI search
Patients are asking ChatGPT who to see. How those answers get assembled, and how to be in them.
7 min read
Guide
The independent OD's guide to local SEO
How patients actually find an eye doctor in 2026, and how to show up first without paying for ads.
8 min read
Checklist
How to win "eye doctor near me"
The Google Business Profile checklist we run for every practice, step by step.
6 min read
Playbook
The recall playbook
Turn last year's exams into next month's schedule with automated recall campaigns.
7 min read
See what ODpal can do for your practice.
A 30 minute walkthrough with someone who knows optometry, using your practice as the example.